http://youtu.be/gTC5ldteut0
I had the distinct pleasure of seeing Ryan Estis tell this story again yesterday at dynamic NEHRA conference. The hero of this true story, Lily (#LilyEffect), demonstrates powerfully how we can create purpose that fulfills ourselves, wow customers, and create “evangelist customers” who spread the word about us.
I hope you find it as inspiring as I did! Lily’s “Artist” is lit up, and she energizes everyone around her.