Convince the Thinker – logic can save the day

In addition to calming the Caveman’s fears and energizing the Artist, positive change of any type also requires convincing the Thinker. This part of the brain wants to have a clear vision of how to get to your goals. If there’s too much detail, the Caveman gets bored and confused, but too little detail leaves the Thinker unconvinced. For example, when I had to change the vicious cycles of economic despair into the vital cycles of a great career, I created a few steps that I thought would lead me to my goals. I planned the first step, but I didn’t worry too much about the following steps until I was ready for them. Each person’s Thinker is different and requires a different blend of information. Experiment to find out how much planning is enough to make your Thinker confident, without planning so much that you lose motivation in the process. The Caveman part of our brain starts to rebel when plans get too complex.

Some people need lots of background information and analysis to help convince the Thinker. However, people who have stronger Artist tendencies are happier with a big picture and motivating reasons; and are impatient with too much data. When motivating others, choose your approach based on what they prefer.

There are some things that both the Caveman and the Thinker like. For example, both like it when you are clear about a specific amount to accomplish. This works whether your goal is money, job satisfaction, depth of relationship, or any other goal in life. Both of these parts of the brain also like things that are clearly beneficial to all aspects of your life. For example, when I started doing more public speaking, my Thinker enjoyed the mental stimulation and potential for bringing in more work, my Caveman enjoyed the fun I had working a crowd, and my Artist thrived on the passion I felt talking about positive change.